we look at the world through bright-green colored glasses.

we prefer ingredients that come from plants, not chemical plants.

we see that guinea pigs are never used as guinea pigs.

we’re entranced by shiny objects, like clean dinner plates, floors you could eat off of, nobel peace prizes and tasteful public sculptures.

we’re an e.o.m.e.d. (equal opportunity movement for environment and design) method is our way of keeping the movement, well, moving.

we make role models in bottles.

we’re the kind of people who’ve figured out that once you clean your home, a mess of other problems seem to disappear too.

we always see the scent glass as half full, and assume everyone we meet will smell like fresh cut grass or a similar yummy, nothing-but-good fragrance.

we exercise by running through the legs of the giant. and while we love a freshly detoxed home, we think perfect is boring, and weirdliness is next to godliness.

it’s “everybody into the pool!”(we believe in spontaneous bursts of enthusiasm.)

we also believe in making products safe for every surface, especially earth’s.

we consider mistakes little messes we can learn from; nothing that can’t be cleaned up and made better.

we embrace the golden ylang-ylang rule: do unto your home as you would do unto you. (your shower doesn’t want to have morning breath any more than you do.)

we believe above all else that dirty, in all its slime, smoggy, toxic, disgusting incarnations is public enemy number one.

good always prevails over stinky.