4x laundry detergent

laundry day just got better

meet our new 4x concentrated laundry detergent. this hypoallergenic + biodegradable formula packs enough naturally derived cleaning power to take out tough dirt + stains. so your whites stay white, your colors stay bright and your conscience stays clean. and with a rainbow of vibrant, unforgettable fragrances to choose from, your nose will be as happy as your clothes.

beyond the bottle

what we do

from responsible ingredient sourcing + cutting-edge green chemistry to recycled + recyclable packaging—it’s all good.

how we do it

we built the first LEED platinum-certified plant in our industry + have a biodiesel shipping program because we see business as a powerful agent of change.

who we are

we are people against dirty®. together, we’re committed to making the planet, and our homes, a cleaner place.

meet charles
+ francine

see how they clean happy
from first kiss to first kid.

check it out
check it out

meet charles
+ francine

see how they clean happy
from first kiss to first kid.

latest from our blog:

south side soapbox in print

we commissioned Chicago-based artist Lora Fosberg to create limited edition prints of our new soap factory. here she shares a bit about her inspiration, her process and what her little pug had to do with it.

44x concentrated laundry

you would have to do one load of laundry every day for the next 44 years, to clean as much as the folks at Walt Disney World do in a single day. the Disney laundry washes an average of 285,000 pounds daily, which is no mickey mouse amount.