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the method ingredients dictionary
posted November 12, 2011 by alexis |
maybe you’ve noticed the new website link on the back of method’s bottles. or maybe you haven’t. that’s okay, too. nonetheless, there’s a new central location to satisfy your ingredients-related curiosities. didn’t know you had any? read on.
methodhome.com/ingredients is where you’ll find a dictionary of every ingredient used to make our products. it fully explains the technical, scientific names of each ingredient, what its function is, a summary of the health and environmental criteria related to its use and the source of each. best of all, every ingredient in the dictionary has been comprehensively assessed by the EPEA on 17 health and environmental criteria.
we’ve also changed our individual product labels to show the technical scientific names, rather than the descriptive names we used to list. that means you’ll now see ingredient names like decyl gluoside, rather than ‘coconut oil-derived biodegradable surfactant.’ it’s still the same planet-friendly stuff. but in the name of transparency, we want to empower our advocates to make fully informed choices about the cleaning, laundry or hand soap you use. in this case, that means giving you the science-speak.
so tell us what you think. do you find these technical names more useful? is it worth the risk that our competitors may more easily imitate our products? what do you think of the matrix format? anything you have to say, we want to hear!
