summer launch release (2015)

FOR IMMEDIATE RELEASE

CONTACT:
Erin Santy
415.568.4618
erin@methodhome.com

METHOD SPLASHES INTO SUMMER WITH NEW FOAMING BODY WASH
Boosts personal care portfolio with new nourishing hand wash and driftwood fragrance

SAN FRANCISCO (July 20, 2015) – Method Products, PBC—the leader in planet-friendly household, fabric and personal care products—is shaking up the body wash aisle by introducing the first body wash to deliver instant handfuls of foam. Method foaming body wash’s ergonomic bottle pumps out luxurious foamy lather – combining naturally derived moisturizers such as vitamin E to clean, hydrate and soften skin. It also brings method’s signature pop of color to the shower with four fresh fragrances: cucumber mint (green), ruby orange (orange), sea mist (blue) and water flower (pink).

“We wanted to create a body wash that would bring a totally unique experience to the shower,” said Geetha Solheim, green chef at method. “Our team tackled the challenge of developing a new formula and pump that would produce a lasting foam in the shower – even creating an internal foam scale to rate each iteration on ideal height, density and softness. The result is a surprising and fun experience, whether you’re pumping our foaming body wash into your hand or onto a loofah.”

Curious to learn about your shower style and which foaming body wash fragrance is right for you? Head to method and take its new shower personalities quiz to find out.

Today method is also making a new addition to its hand care line – launching a nourishing hand wash to pamper hard-working hands. Its new formula cleans, moisturizing and softens hands with a blend of nutrient-rich botanicals such as seaweed and kelp extracts plus a naturally derived hydrating complex. It’s available in three nature-inspired fragrances—almond flower, coconut milk and olive leaf—in ombré bottles set to add a little luxury to your countertop.

In the spirit of summer, method is introducing a new fragrance for its iconic teardrop-shaped gel hand wash: driftwood. Inspired by the ocean, driftwood combines notes of sea spray, cedar and spice for a masculine, woody twist on a beach scent.

All three new products are now available. Foaming body wash retails for $6, nourishing hand wash retails for $5 and both are exclusively available in Target stores and at Target.com. The new driftwood gel hand wash retails for $4 and can be found at Target and method.com.


About Method
Founded in 2000, method is the pioneer of premium planet‐friendly and design‐driven home, fabric and personal care products. Formulated with naturally derived, biodegradable ingredients, method cleaners put the hurt on dirt without doing harm to people, creatures or the planet. Today, method can be found in more than 40,000 retail locations throughout North America, Europe, Australia and Asia. In 2013, method reincorporated as a public benefit corporation, codifying that its corporate governance meets the highest standard of social and environmental ethics. Method is a privately held company headquartered in San Francisco. For more information, visit www.methodhome.com.