Method + Rebecca Atwood Collaborate to Elevate Countertop Style
Limited-edition designer collection pairs stylish patterns with method’s planet-friendly products
SAN FRANCISCO, Jan. 13, 2016—Method Products, PBC—a pioneer in design-driven, planet-friendly home and personal care products—is launching its second-ever designer collaboration featuring Brooklyn-based designer Rebecca Atwood. Four custom painterly patterns and fragrances span a variety of method products in this limited-edition collection for spring, bringing sophisticated style to everyday products.
“We do several limited-edition collections each year, challenging ourselves to use pattern and fragrance to push our design in new directions,” said Sally Clarke, method’s global creative director. “Partnering with a designer like Rebecca enables us to create a unique, distinct look for our naturally derived products that merges the substance and style core to our brand.”
Atwood’s aesthetic is simple and luxurious, blending traditional textile techniques and hand painting to create everything from home textiles to wallpaper influenced by her life in Brooklyn and Cape Cod. That, combined with her emphasis on responsible materials and practices, made her the perfect method partner.
“Working with method has given me a new platform for bringing livable pattern into people’s homes – expanding beyond textiles to make everyday products for the home that are beautiful and special,” said designer Rebecca Atwood. “This is also a collaboration without compromise for me – working with method has made my aesthetic accessible to anyone, while staying true to our shared values of sustainability, quality and made in America production.”
For spring 2016, method worked closely with Atwood to create four sophisticated patterns based on her textile designs and paintings that would transform method bottles. The result is a collection of beautiful designs and unique fragrances you can feel good about using—and displaying—in your home.
The method + Rebecca Atwood spring 2016 collection features four patterns + fresh fragrances, including:
- herb garden—a festive confetti inspired by petals + leaves with notes of rosemary, sage, basil + thyme; available in gel hand wash + foaming hand wash
- sandalwood—a pattern of muted stripes + dots with relaxed, woodsy + spicy notes; available in gel hand wash + foaming hand wash
- sea spray—designed using traditional Japanese shibori dyeing techniques, with notes of sea salt and ocean breezes; available in gel hand wash + foaming hand wash
- sweet citrus—a bright ombré inspired by ripe fruit with notes of mandarin + yuzu; available in a scented soy candle, dish soap, all-purpose cleaner, gel hand wash + foaming hand wash
This collection focuses on making luxurious items accessible to everyone, with candles priced at $7.49 and all other collection items available for $3.49. The complete limited-edition line is now available exclusively at Target (in stores and at www.target.com/methodlovesRA) through this summer, when the method + Rebecca Atwood fall 2016 collection will hit shelves.
Founded in 2000, method is the pioneer of premium planet-friendly and design-driven home, fabric and personal care products. Formulated with naturally derived, biodegradable ingredients, method cleaners put the hurt on dirt without doing harm to people, creatures or the planet. Today, method can be found in more than 40,000 retail locations throughout North America, Europe, Australia and Asia. In 2013, method reincorporated as a public benefit corporation, codifying that its corporate governance meets the highest standard of social and environmental ethics. Method, headquartered in San Francisco, is part of the people against dirty family, which also includes Ecover, the European-based line of ecological cleaning products. For more information, visit www.methodhome.com.
About Rebecca Atwood
Rebecca Atwood is a designer and artist whose original collection of home textiles focuses on the artistic process. Blending traditional textile techniques and hand painting, Rebecca creates products that are both simple and luxurious. The line is deeply rooted in Rebecca’s everyday observations of her life in Brooklyn as well as her personal history – growing up on Cape Cod surrounded by the ocean, antiques and the family restaurant. With a focus on hand dyeing (including hand-dyed shibori), printing and painting, the textiles are truly one of a kind. The products – which span pillows, fabric-by-the-yard, wallpaper, table linens, artwork, baskets and small accessories – are all designed and produced in small editions in the United States.
CONTACT: Sara Crumley