method Launches Revolutionary Air Refresher

FOR IMMEDIATE RELEASE

CONTACT: Merany Eldridge
Method
415.568.4610
merany@methodhome.com

METHOD LAUNCHES AIR REFRESHER WITH REVOLUTIONARY PRESSURIZED AIR TECHNOLOGY

SAN FRANCISCO, (August 20, 2014) – Method Products, PBC, the leader in eco-friendly household, fabric, and personal care products, is entering a new category with the launch of their new Air Refreshers. This new product offers consumers a cleaner way to spray and enjoy Method fragrances in their homes.

The new range of Air Refreshers is designed with revolutionary pressurized air technology. Unlike many traditional aerosols which are powered by petroleum-based propellants, the continuous spray air refreshers are packed in an airtight chamber powered by compressed air. When sprayed, the air refreshers fill the room with a non-toxic, vibrant scent—no CFCs or dirty propellants.

Method, a leader in premium fragrances, looked to nature for inspiration for this line. The fragrances are inspired by nature and actually smell like they belong in nature. “Fresh clover” is the unmistakably dewy scent of fresh-cut grass and “sweet tangerine” captures the tang of just peeled citrus. Additionally, the product is the first in the air care category to use clear, transparent packaging that shows you how the product really works.

“Consumers know and love Method for our unique, vivid fragrances. Our fans have been clamoring for us to begin making air refreshers again, so we are especially excited to be getting back into this space,” says Josh Handy, Vice President of Product Experience at Method. “Our goal is to elevate the category by giving consumers a beautiful, non-toxic product that they are actually proud to use and display in their homes.”

The unique design of the Method Air Refreshers also enables a continuous spray: as you press the nozzle, the pressurized air technology gives you a continuous, even spray for maximum spraying power—down to the last drop.

Method’s new Air Refreshers are available exclusively at Target stores and on Target.com in the U.S. as a part of Made to Matter, a partnership of 16 leading better-for-you, sustainable brands. The Air Refresher is available in five fragrances: French Lavender, Wild Poppy, Beach Sage, Sweet Tangerine and Fresh Clover and retails for $5.


About Method
Founded in 2000, Method is the pioneer of premium planet-friendly and design-driven home, fabric and personal care products. Formulated with naturally derived, biodegradable ingredients, Method cleaners put the hurt on dirt without doing harm to people, creatures or the planet. Today, Method can be found in more than 40,000 retail locations throughout North America, Europe, Australia and Asia. Major national retailers include Target, Lowe’s Home Improvement Centers and Kroger. On August 1st, 2013, Method reincorporated as a public benefit corporation, codifying that its corporate governance meets the highest standard of social and environmental ethics. Method is a privately held company headquartered in San Francisco, Calif. For more information, visit methodhome.com.