We recently had the honor of being endorsed as a Cradle to CradleSM
company by some pretty inspiring people – green architect Bill
McDonough and environmental chemist Dr. Michael Braungart, who
literally wrote the book on green product design (called Cradle to
Cradle). This endorsement comes after a few years of working with these
two, and shows that running a company in an environmentally intelligent
way is just as important as making a green product. What does that
mean? It means we’ve been recognized for being a green and sustainable
company in ALL that we do - not just the products we create. We’ve been
recognized in being green as a whole (rather than just having green
products) and that we don’t take part in practices that aren’t
environmentally sustainable. Everything we do meets the C2C standards
even if we don’t choose to certify every single one of our products.
So why did method get named a Cradle to CradleSM
company? Well, all the work we’ve been doing with Dr Braungart’s team
at EPEA to assess each and every material that go into our products means that everything we make literally
has the C2C principles built into them.
But this recognition is
because Michael and Bill also saw that how we do things as a company
strives to be truly good for the environment: from how we make and ship
our product, to the office we work in, to the environmental innovations
we create with our suppliers and partners, we are seeking to drive
change in the system of how things are made.
This reminds us that
a green product is a reflection of a green company – of the vision and
goals of the people working there, and not a one-off to satisfy a trend
that some forecaster observed. Everything we make at method reflects
the belief that we can create a better functioning, more beautiful, and
greener product, and change the way that industry works in the process.
