method firsts

2000: eric’s wondering why cleaning products are so poorly designed, and adam’s dreaming of green cleaners that actually work and aren’t stinky. together, these two childhood friends come up with an idea to revolutionize the cleaning world with stylish, eco-friendly products made with non-toxic ingredients that clean like heck and smell like heaven.

2001: method is born and eventually lands its first sale: four cleaning sprays to Mollie Stone’s grocery store in Burlingame, Calif. note method’s primitive early invoicing process, held by adam. also note tie worn by adam. both items have improved over time.

2002: after enlisting designer Karim Rashid to help design packaging, method convinces Target to test its cleaning sprays and dish soaps in 90 stores. seven months later, method launches in Target stores nationwide.

2003: method debuts its first hand wash in the brand’s iconic teardrop-shaped bottle, which becomes one of method’s most popular products and a best-smeller.

2004: method launches the first triple-concentrated (3x) laundry detergent in the US mass market.

2005: method launches in Canada and the United Kingdom.

2006: Inc. 500 ranks method as the 7th fastest growing private company in America. And PeTA announces eric and adam as its Men of The Year.

2007: method becomes a founding B Corporation, formally making social and environmental change a company objective. check out what it means to be a B.

2008: method begins making bottles from 100 percent post-consumer recycled plastic.
g’day mate! method launches in Australia.

2009: method becomes one of the first Cradle to Cradle endorsed companies, with 37 Cradle to Cradle certified products at launch, among the most of any company in the world (now up to 60 certified products and counting).

2010: method launches method laundry detergent with smartclean technology® – a powerful, patent-pending, plant-based detergent that’s 8x concentrated and packaged in a handheld pump bottle. say hello to our little friend at
bonjour + konnichiwa! method launches in France and Japan.

2011: method celebrates 10 years in business, with thanks to everyone who made it possible.

2012: method ties the knot, joining forces with Ecover to create the world’s largest green cleaning company.