We've relaunched the packaging on our baby + kids
products from an Otter to an adorable little Penguin. Check out some
notes from Josh, head of form + function here at method, who talks
through why we went from Otter to Penguin.
Q: Why the change?
A: Leaky Otters! We found that people were unable to resist taking the
Otter's pants off (no joke!) to get a big whiff of the what the product
smelled like. This more often than not loosened the cap underneath the
Otter which in turn sometimes created a big mess either on a shelf in
the store or all over your bathroom floor at home.
Q: How was the Penguin born?
A: We looked at all sorts of other animals that we knew from around
Northern California (our very own backyard) including Sea Lions,
Whales, Crabs, Starfish and Giant Squid, before settling on the Penguin
for the next generation of the methodkids bottle. Designer Jeannie Choe
worked to get the Penguin bottle to look as cute as the Otter and I
think we succeeded. The Cap on the top means it's super easy to smell
and no more leaky bottles!
Thanks Josh! Check out some intial design work of both
the little Penguin as well as another product design that didn't make
the final cut (not this time at least).
