big news, people against dirty! a new laundry day is dawning. we’re thrilled to introduce you to the world’s smartest laundry detergent: method laundry detergent with smartclean technology™. this revolutionary new detergent is powered by a patent-pending formula in a custom-designed pump bottle that will transform laundry as we know it. there’s no time like a new year and a new decade to say out with the big ol’ jug, and in with the new.
i sat down with drummond, our director of sustainability here at method, to discuss what makes this product so super duper sustainable. here is what he said:
anna: what’s the problem with regular detergent (aka why should there be a war on jugs?)
drummond: the biggest problem is that the majority of the liquid in regular 2x detergent isn’t actually detergent. it’s water. which is a pretty silly thing to buy and carry around and pour into a washing machine. in fact, we think they should all change their name to ‘detergent infused water’. the consequence of all this detergent-infused water is that each year, tons and tons of excess plastic bottling and millions of gallons of water are shipped around the country, taking up space, wasting fuel, and making laundry into one heavy, drippy headache.
anna: so how did we address these problems when designing method laundry?
drummond: we thought there had to be a smarter way, and sure enough, our green chefs found the key. they designed a high-powered, plant-based detergent to contain only the water needed to hold it all together, which means it is 4 times more concentrated than the plain old 2x stuff. it’s so revolutionary, we are patenting this formula and are calling it smartclean technology. the result is that load-for-load, method laundry with smartclean technology uses 70% less plastic than the jugs, takes out all that excess water, and gets cleaning power into a handy, lightweight pump bottle.
anna: pump? why use a pump?
drummond: we also knew that the hard-to-read caps on laundry jugs mean most people unknowingly use far more detergent than they really need to, and worse yet, that the excess detergent doesn’t make clothes any cleaner, it just washes down the drain and out into the world. so we tried an array of designs, and found that making an easy-to-use, no drip pump solved both the overdosing and the blue-tinted mess. given how concentrated this detergent is, all you need is just a little amount – ¼ the dose of the leading national brand – so a pump also makes it easy to exactly measure out what you need. no guess work or eye-balling!
thanks, drummond, that’s it for now! have a question that drummond didn’t address? ask it below. in the upcoming weeks we will take a deeper dive into the formulation, design, graphics and fragrance of our revolutionary laundry detergent.
for more info + coupons check out methodlaundry.com. interested in a sample? sign up to become an official method person against dirty, you never know what you might get!
